GRACE BAENA
MAC COSMETICS
Produced a campaign for National Lipstick Day for Reflex Group on behalf of their client, Mac Cosmetics. Leveraged NYC based florist Pop Up Florist to create 3 larger-than-life sized flower installations for Mac's NYC flagship stores.
KAIYO LA LAUNCH
To celebrate Kaiyo's West Coast debut, I produced an intimate press dinner at metahaiku studios. We partnered with like-minded brands that share Kaiyo's mission of sustainability - from the space, to the meal, and the flowers.
KAIYO X
BARNEYS NY VINTAGE MARKET
Spearheaded Kaiyo's first in-person shopping experience with Normal - a sustainable interior design studio that hosts vintage markets. Produced, curated, and managed the booth.
Results:
Sold over 30% of inventory in just two days and secured coverage in Modern Retail.
FEELZ BY CHLOE.
FEELZ by CHLOE. was a two-week long popup activation at both Sweets by CHLOE., bakeries in NYC. The locations were transformed into 1970’s “glam dens," outfitted with gold tinsel, lava lamps, and more. The by CHLOE. team created a line of 25 CBD-infused sweets and drinks in collaboration with the Cannabis experts at Nice Paper. FEELZ also featured a curated assortment of merchandise from leading CBD brands.
Photography by Leslie Kirchoff. Creative Direction by Samantha Wasser.
"Will CBD get you high? NAHH. Will it balance your mood, relieve anxiety and pain? We surely hope so! We have a hunch(ie) you'll love these munchies..."
