GRACE BAENA

I lead Brand Marketing and Social at Daydream, a $50M-backed AI fashion startup, where I built the go-to-market social and brand strategy from the ground up ahead of its June 2025 beta launch. I own Daydream’s storytelling, copy, creator ecosystem, and visual identity across organic, paid, and events—translating an emerging AI category into a culturally resonant, trust-driven consumer brand. I created and scaled high-performing content franchises including Dream Day (11%+ engagement), produced Daydream’s first live experience, "Daydream.ing in SoHo" (2.5M impressions), and grew the Instagram from 0 to 16.3K engaged followers. My work directly supports acquisition, retention, and brand positioning in a crowded AI and fashion landscape.​

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Previously, I developed the first content strategy for Kaiyo, positioning it as a leader in design and the circular economy—growing Instagram followers by 500%, securing press in NY Times, Vogue, producing a branded video series with 2M+ views, and creating campaigns from CTV to subways to a Barney's New York activation.

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Before that, I oversaw content at by CHLOE, building its first digital strategy, leading campaigns for SXSW and Showfields, developing brand partnerships (Fine & Raw, KindBody), and managing influencer and celebrity relationships with Billie Eilish, Takeru Kobayashi, and West Dakota. 

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Other clients include MAC Cosmetics, Roxanne Assoulin, Ruby's Cafe, The Rounds, and Trade Coffee.