GRACE BAENA

I lead brand marketing and social for Daydream, a $50M-backed AI fashion startup, directing the zero-to-one launch, creator collaborations, brand storytelling, launch visuals, and daily multichannel content—earning 57 press placements (Vogue, Forbes, BOF), growing Instagram to 15.5k followers in under four months, and producing high-performing programs like the weekly Dream Day series (11%+ engagement) and the brand’s first event (2.5M impressions).

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Previously, I developed the first content strategy for Kaiyo, positioning it as a leader in design and the circular economy—growing Instagram followers by 500%, securing press in NY Times, Vogue, producing a branded video series with 2M+ views, and creating campaigns from CTV to subways to a Barney's New York activation.

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Before that, I oversaw content at by CHLOE, building its first digital strategy, leading campaigns for SXSW and Showfields, developing brand partnerships (Fine & Raw, KindBody), and managing influencer and celebrity relationships with Billie Eilish, Takeru Kobayashi, and West Dakota. 

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Other clients include MAC Cosmetics, Roxanne Assoulin, Ruby's Cafe, and The Rounds.