GRACE BAENA

Brand Marketer with 10+ years of experience developing and executing creative, ROI-positive strategies, and growing brands across the furniture, fashion, and food industries.​​

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I developed the first content strategy for Kaiyo - an online marketplace for secondhand furniture - positioning it as a leader in the design world & circular economy, and growing Instagram followers by 500%, achieving an engagement rate 4.7x industry benchmarks, and securing press in the NY Times, Vogue, and more. My branded video series generated over 2M views, yielding ~10% engagement per post. I spearheaded a shopping event at Barney's New York, wrote & produced CTV commercials and subway campaigns, and wrote an annual Trend Report.

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I oversaw content at by CHLOE - a global vegan restaurant chain with a cult-like fan base. I developed its first digital marketing strategy, produced campaigns for activations like SXSW and Showfields, and partnerships with Fine & Raw, KindBody, Dana's Bakery, and Harry & Ida. I managed influencer and celebrity relations with Billie Eilish, Takeru Kobayashi, and West Dakota. 

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Other clients include MAC Cosmetics, Roxanne Assoulin, Ruby's Cafe, and The Rounds.